Franchisee/ New Business Owner Personality Test


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Franchisee/ New Business Owner Personality Test

Purpose: It will help you identify the person has the personal traits that are necessary for success in an entrepreneurial role where the individual has to conceptualize the business purpose, then nurture and grow the business through dint of their own effort, including securing financing, marketing, and sales.

About the Test: This test is based on an 88 question untimed personality inventory. This test will probably take most people 20-30 minutes to complete although it will vary from person to person because it is untimed.

What the Report Gives You: Graphical display of scores, list of strengths and developmental concerns. Plus it provides summary scores for both Predicted Satisfaction and Predicted Success in an entrepreneurial role.

Testing Process: Online testing provides immediate reporting. Proctoring is desirable but not required.

Options: Contact us to learn how we can customize the test content or the way information is presented in the report to meet your specifications. We can also help you validate an assessment for your workforce or establish company-specific scoring.

Validity Information: See table below for results of a research study of 147 small business owners. Additional validity information is available upon request.

Composite Score Predictors Lowest Third Middle Third Top Third
Very Satisfied with Self-Employment 43% 57% 75%
Very Satisfied with Income from their Business 6% 14% 32%
Reported > 20% increase in Profits in Prior Year 21% 30% 58%
Reported > 20% increase in Sales in Prior Year 26% 39% 54%


Download Sample Report


Undesirable Behaviors Test Content Desirable Behaviors
Unable or unwilling to adapt Adaptability Adaptable, flexible
Likes structure of having a boss Autonomy Need for independence, be own boss
Not interested in out performing anyone Competitiveness Tries to outperform rivals
Worries, fretful, insecure Emotional Resilience Durable, copes easily with stress
Does not have habit of using goals Goal Setting Regularly sets clear goals & objectives
Feels success is based on luck Locus of Control Feels success is based on initiative and hard work
Pessimistic attitudes, downbeat Optimism Positive attitudes, upbeat, cheerful
Gives up easily Persistence Persistent in face of challenges
Unable to sell self or products well Self-Promotion Good sales man for town talents and products
Does not make time for building supportive social contacts Social Networking Builds a wide network of supportive relationships
Unable to tolerate financially hard times Tolerance Financial Insecurity Prepared to belt-tighten during lean times
Prefers to have 8-5 job experience Work Drive Willing to put in many hours / weekends


Price per test: USD 35


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